AppleCom apple.com * doesn't say anywhere 'apple makes computers' or 'this is an operating system' * look at apple.com/switch - is that something we could consider modeling after? 'Why Switch' 'switching made easy' http://www.apple.com/switch/questions/ is great * switch may be more appropriate for distros, but at the same time, none of the distros are marketing to end-users- all are marketing to enterprise, etc.